Commerce Storefront Suite

A suite of e-commerce storefront prototypes exploring catalogue architecture, product storytelling, search, cart/account flows and industry-specific conversion logic.

E-commerce UXCatalogue ArchitectureProduct StorytellingDomain ExplorationRetail / Luxury / Fragrance

Discuss the workflow

Business Problem

Each industry requires a different catalogue and conversion logic.
A generic product grid is not enough for high-value, sensory or editorial commerce.
Recruiters need proof that Hong-Anh understands customer journey and product data beyond back-office operations.

Solution

Build multiple storefronts sharing commerce patterns but adapting UX to each market.
Show catalogue, collections, product detail, cart/account/search and conversion path.
Use product storytelling and metadata to make the commercial logic visible.

Workflow

A common commerce backbone is tested across five industries.
Each storefront adapts catalogue metadata, product storytelling and conversion path to the domain.
The suite proves product-data thinking across both customer experience and commercial operations.

Tech / Tools

React / Next-style storefronts
cart/account/search patterns
catalogue metadata
editorial product pages
industry-specific conversion UX

Business Value

Shows e-commerce understanding.
Connects product data with customer experience.
Supports Sales Admin, e-commerce operations, merchandising and premium industry roles.

What It Proves

Understands catalogue/product data beyond SKU grids.
Can adapt conversion logic by industry and buying context.
Connects visual taste with operational product metadata.

Commerce lab

Five storefronts, five conversion logics.

The suite proves that catalogue architecture, product metadata and conversion paths should change by industry.

Maison Cerise

Parisian patisserie storefront with daily edition, petits gateaux, celebration cakes, cart/account flow and romantic editorial commerce.

food commercefreshness logicconsumer e-commerce conversion

Atelier Claude

Warm editorial concept store for home goods, tactile objects, furniture and daily rituals.

home/furniture merchandisingmaterial-led catalogueproduct comparison

Aetherion

Private salon-style EV storefront for high-end electric grand touring, product dossiers, specs and discreet commissioning.

luxury automotive UXtechnical specsprivate allocation path

Paris Estate XVII

Cinematic luxury real-estate storefront with map-led search, VIP off-market listings, agent profiles and private viewing requests.

lead-generation commercequalified accessluxury real-estate filtering

Maison Azurée

Premium French fragrance storefront around Riviera notes, olfactive pyramids, rituals, moods and product storytelling.

fine fragrance interestolfactive metadataluxury beauty commerce

Next Iteration

Shared admin/catalogue backend.
Product data import template.
Availability and stock metadata.
Analytics by product/collection.
Screenshot gallery and design system documentation.

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